For Auto Insurers, is Retention Taking a Back Seat?
filed in Contributing Authors, Customer Experience, Loyalty Models, Social Media, Thought Leadership, Tom Rapsas on Jun.15, 2009
Until very recently I worked on the acquisition side of an auto insurance account, where these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or $500 (which makes you wonder, if everyone can save you money, which companies are ripping people off?).
But perhaps the most eye-opening aspect [...]
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