Entries Tagged ‘Gen Y’:
filed in Communications, Contributing Authors, Customer Experience, Participatory Marketing, Tom Rapsas on Jun.29, 2009
Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]
Tags: Allstate, Gen Y, Good Hands Community, Millennials, Vans, Xbox Live
filed in Brian Kryzanski, Contributing Authors, Loyalty Models, Millennial Marketing, Social Media on Jun.05, 2009
Editor’s note: I was fortunate to moderate a panel at Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen Founder & CEO Edhance, Atle Skalleberg VP Marketing [...]
Tags: Atle Skalleberg, Bjorn Larsen, Brian Kryzanski, Facebook, Gen Y, Generation Y, Loyalty 360, Loyalty Marketing, Millennial Marketing, Ragy Thomas, twitter
filed in Communications, Loyalty Asterisk™, Millennial Marketing, Social Media, Thought Leadership on Mar.18, 2009
History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched for trends that, in the end, never make it to prime-time.
Marketing to Generation [...]
Tags: Facebook, Gen Y, Generation Y, Loyalty Asterisk™, Marketing to Millennials, Millennial Marketing, Social Media, twitter
filed in Customer Experience, Customer Satisfaction on Oct.03, 2008
How often have you seen trophies, plaques, and crystal featured in advertising as evidence that a product or service has received the “highest ranking” by the survey company? If you are channel or web surfing your haste might benefit the advertiser. Associating the award with the brand triggers a quick mental linkage between the two [...]
Tags: Customer Experience, Customer Satisfaction, Gen Y, Millennial
