filed in Millennial Marketing, Retail on Oct.13, 2011
I’ve been studying the Millennials for the past 5 years to see what makes them tick. My selfish motive is to better understand the Millennials in my own family, but apart from that, I am fascinated with how their perspective on and love for technology will change the way marketers construct loyalty marketing value propositions.
At [...]
filed in Communications, Social Media on Jan.06, 2010
I read some really great year end posts during the week leading up to New Year’s Day. Amidst the “Top 10/50/100″ lists, there were thoughtful, humorous, and motivational takes on how to evaluate 2009 and approach 2010 with energy and enthusiasm.
One or two that caused me to take my finger off the mouse and pause [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Building Relationship Banks – Jacquelyn on Rewarding Relationships A Key to Improving Bank ReputationThe Courage to be Bold « Dare to be Contagious! ™ on Three Key Trends For Retail Marketing from CRMC – Part 2Hope for Brick & Mortar Retail | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 3Brick and Mortar retail is not dead | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 2Gemalto | Gemalto blog | UNFCU Wins Big With America’s First EMV Program on Back to the Future with EMV Cards & Loyalty Marketing