Editor’s note: I was fortunate to moderate a panel at Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen ...
Read More →Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around the stateside launch of the European Ford Fiesta model. It seems that Ford has signed up 100 “agent...
Read More →If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opp...
Read More →My philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a disciplined goal-setter which serves as a compass for the activities just mentioned. This might not b...
Read More →The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and con...
Read More →One test of social media effectiveness is whether people are listening to each other and relationships are being built. Some of the social networks I participate in are prone to shouting, with little evidence of people listening. Probably because of LinkedIn’s professional networking positioni...
Read More →The population group born between 1977 and 1996 known as Generation Y or “Millennials” is roughly 80 Million strong and represents almost 25% of the US population. Nearly equal in size to the Boomers, the segment is 50% larger than Generation X and is the most ethnically and racially div...
Read More →The hazards of business travel aside, it’s good to see and be seen. You can find Bill Hanifin at one of several events in the next few weeks. If you are attending either Card Forum or the Loyalty Expo, I hope you will say hello. Here’s where I can be found in the near future: April 20 ...
Read More →The creators of television and cable reality shows could be sued for practicing deceptive bait and switch tactics. The genre which includes The Apprentice, The Girls Next Door, Miami Ink, and The Hills are touted to chronicle people interacting in real-life situations. I’m sorry but what is po...
Read More →History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched ...
Read More →
