filed in Thought Leadership on Jul.09, 2009
I mentioned in the recently published case study of Zions Cash Rewards that one of the toughest aspects of the loyalty business is the dearth of publicly shared information on program performance.
The most useful insights are gained through hands-on experience while managing a program, and much of what I have learned can only
be shared on [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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