Greater Fort Lauderdale Road Runners Club | Loyalty Truth Blog

Entries Tagged ‘Greater Fort Lauderdale Road Runners Club’:

Celebrate Simplicity – Value Propositions made easy

filed in Case Study, Communications, Customer Experience, Recognition Benefits on Mar.05, 2008

Loyalty Marketers are regularly challenged to differentiate their value propositions and are continually vexed in attempts to build community among like-minded users of their product or service. In the midst of chasing increasing levels of sophistication to reach targeted consumer groups, I have to pause and celebrate simplicity.
The Greater Fort Lauderdale Road Runners Club has [...]

Tags: Greater Fort Lauderdale Road Runners Club, Loyalty Marketers, Value proposition

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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