Entries Tagged ‘grocery loyalty programs’:

Will UK Grocer Price War trump Tesco’s Club Card?

filed in Case Study, Contributing Authors, Loyalty in Any Language, Mike Atkin on Aug.19, 2009

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]

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Will UK Grocer Price War trump Tesco's Club Card?

filed in Case Study, Contributing Authors, Loyalty in Any Language, Mike Atkin on Aug.19, 2009

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]

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Wegmans and Tops take different approaches to Customer Loyalty

filed in Case Study, Operations on Feb.27, 2008

Grocers have almost universally equated customer loyalty programs with discount shopping clubs. Most of us have the evidence on our key chain, with the slim plastic card carrying a bar code residing next to our ignition key.
The concept is simple enough – scan the bar code on the back of the card at check out [...]

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