In a previous post, I mentioned several areas of innovation that will impact Loyalty Marketing in 2012. There is never room to offer a truly comprehensive list and not everything cited will necessarily become the equivalent of a marketer’s lottery ticket.
Realizing the abundance of new products and strategies introduced to market during the latter part [...]

Mark Cavendish is the fastest person in the world on two wheels. At the moment, the professional cyclist, riding for HTC Highroad, holds the lead in the sprinter’s competition in the Tour de France and is a favorite to hang on to the “green jersey” until the race wraps up next Sunday in Paris.
With all [...]

Attending the National Restaurant Association show recently, I solidified some perspectives on social couponing and collective buying schemes in a post here. The buzz from domestic restaurant marketers over how best to leverage collective buying sites such as Groupon, Living Social, Facebook Deals, and the myriad of copycats that have emerged over the past 3 [...]

In business, there are things we believe in, things we sell, and things that work.
In a post last week, David Slavick offered advice to retailers on how to prepare and manage a “deal of the day” offer with Groupon, Living Social and others assembling collective buying discounts. That great information will be followed in the [...]

From the Editor: Loyalty Truth values its select group of guest contributors and is proud to share thoughts from this week’s National Restaurant Association (NRA) show from David Slavick. David is a long time colleague, and has worked with several national retail brands to develop complex marketing and 1:1 customer initiatives over recent years.
Attending the [...]

Imagine you are playing a video game populated by card based loyalty programs. It wouldn’t be difficult to choose the best weapon from your arsenal to facilitate widespread destruction.
The Credit Card Accountability Responsibility and Disclosure Act of 2009 was signed May 2009 and implemented over 3 phases through August 22, 2010. This would be the first [...]

Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer 2.0.
With many merchandise offerings lacking imagination as well as value, and airline miles tough to redeem given capacity restraints on available reward [...]

In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]

In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]

If you want to get a sniff of where Location Based Marketing is headed, you have to go where the leaders are and listen. A good friend of Loyalty Truth, Ron Stack attended the Location Based Marketing Summit held recently in New York. Ron is CEO of Zavee.com, a social shopping network based in Boca [...]