filed in Brand, Communications on Jun.13, 2010
Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon.
Passion. It’s what every event sponsor at these races is hoping to stoke up by their presence at the events.
Participating in the Open Water Swim festival this weekend in Ft. Myers, [...]
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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