filed in Case Study on Mar.07, 2008
Grocers have largely missed the mark with their discount pricing clubs.
The folly of some of these programs was exposed in published research where mystery shoppers at several California supermarkets found that the total cost of a basket of goods purchased at stores offering “club pricing” was actually higher than a similar basket of goods from [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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