filed in Brand, Loyalty Futures, Thought Leadership on Aug.05, 2011
Cycling commentators like to quip that the individual time trial is a “race of truth”. In other words there’s no place to hide as the man and machine face off against the clock.
The winner of the most recent edition of the Tour de France was decided on the final day in such a race, as [...]
filed in Brand, Customer Experience on Sep.30, 2010
A few questions about Brands
Why do some brands dominate and others just compete?
Can brand value be created solely on perceived value and word of mouth hype, or is there a prerequisite that the brand promise be walked-out through customer experience?
Does our always-on world that glorifies multi-tasking and accepts information waterboarding as the norm make it [...]
filed in Brand, Case Study, Customer Experience, Loyalty Models on Jul.28, 2009
“While not every business needs a Loyalty Program, every business does need a well planned and executed Customer Strategy.” This is one of the loyalty mantras that I share on Hanifin Loyalty and the statement represents a guiding light on the path to innovation in the next wave of Loyalty Marketing.
For some businesses, building a [...]
filed in Banking & Cards, Thought Leadership on Feb.19, 2008
Ask anyone who has participated in an IRONMAN about their race day experience and most will vividly remember the swim start. The race brochure uses the innocuous term “mass start” to describe what happens when 1,500 people respond to the starting cannon in unison. A more accurate description of the frenzy that ensues is [...]
filed in Banking & Cards, Thought Leadership on Feb.19, 2008
Ask anyone who has participated in an IRONMAN about their race day experience and most will vividly remember the swim start. The race brochure uses the innocuous term “mass start” to describe what happens when 1,500 people respond to the starting cannon in unison. A more accurate description of the frenzy that ensues is [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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