Is there a Loyalty Marketing Generation Gap?
filed in Brand, Communications, Conference, Social Media, Thought Leadership on Apr.25, 2009
The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and concerns relating to your brand.
Don Peppers and Martha Rogers coined the [...]
deborah fox on 