filed in Brand, Case Study on Dec.09, 2009
For me, the most compelling question to arise from the tawdry Tiger Woods scandal isn’t whether his wife will leave him, but whether his corporate sponsors will. In particular, the management consulting company Accenture.
We’re not talking energy drinks or golf shoes here, Accenture is a starched white collar Fortune Global 500 firm that, excuse the [...]
filed in Case Study, Communications on Nov.23, 2009
Atlantic City, the famed gambling Mecca about an hour down the coast from me, is on a nasty losing streak. A recent story in the NY Times quoted a top gambling executive as saying “the city is in a death spiral.” Few disagreed.
It seems that after a rough couple of years, 2009 is looking even [...]
filed in Brand on Feb.25, 2009
Thoughtful preparation of an editorial calendar helps to keep a blog on track, but a compelling news item or article can seize the blogger by the throat and scream “write about me“!
Such was the case when I opened the Wall Street Journal yesterday and spied “An open letter from Las Vegas“. Lately I have read [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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