Entries Tagged ‘Loyalty’:
filed in Brand, Loyalty Asterisk™ on Aug.16, 2010
These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty.
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase. Once [...]
Tags: Consumer protection plan, Consumer Reports, Dicks Sporting Goods, extended warranty, fear based selling, Loyalty, Loyalty Asterisk™, No Sweat Protection Plan, rewards program, Runners World, ScoreCard Rewards, Sports Authority
filed in Airline, Customer Experience on May.24, 2010
I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I have no immediate plans to fly on the airline. Nor do I really need another frequent flyer card, as I’ve got miles banked in three or four programs now.
The reason I joined the club is I just finished reading Business [...]
Tags: Business Stripped Bare, Customer Experience, Customer Loyalty, Flying Club, Frequent Flyer, frequent flyer card, Loyalty, Richard Branson, Virgin Atlantic, Virgin Atlantic Flying club, Virgin Galactic, Virgin Mobile
filed in Loyalty Futures, Thought Leadership on Apr.07, 2010
Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009.
Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time to time [...]
Tags: CRM, Customer Management, Customer Strategy, frequency marketing, Loyalty, Loyalty 360, Loyalty Marketing, Relationship Management
filed in Customer Experience, Loyalty Asterisk™, Operations on Sep.16, 2008
The consummation of loyalty love is found in the passion of redemption. Too bad that I have heard from far too many people that as hard as they try, they can’t reach this pinnacle of loyalty emotion. “I’ve got a bazillion points and just can’t seem to redeem them” goes the self pitying refrain.
Finding satisfaction [...]
Tags: CVS, CVS Extra Care, Loyalty, reward points
filed in Case Study, Customer Experience on Apr.23, 2008
BP Visa Rewards Card
Seeing the low-fuel light illuminate on the dashboard signals different reactions to the driver based on how well you know your vehicle. Having driven my previous one for over 8 years, I could shrug my shoulders knowing that at least 3 gallons remained. My new ride was a different story and, on [...]
Tags: BP Visa Rewards Card, JP Morgan Chase, Kiplinger's, Kiplinger’s Personal Finance, Loyalty, Visa
filed in Analytics, Database, Retail on Apr.16, 2008
Ever since man has been on earth, we’ve been running. In the beginning, our motivation was the need for food, shelter, and survival. By the mid-twentieth century, pursuit of fitness through sweaty activities had become the domain of oddballs. Given the outlaw nature of adult fitness only 50 years ago, the origins of the 70’s [...]
Tags: Bill Bowerman, cash back discounts, Customer Loyalty, Customer Strategy, Loyalty, New Balance, Nike, punch cards, Steve Prefontaine