Speak the word Loyalty and you get a range of predictable reactions. If you’re at any number of marketing conferences, the word association game leads to responses of “points”, “miles”, or “discounts”. If you mention loyalty to your friends on the golf course, the reactions range from conversation about one’s dog to “those crummy punch [...]

Attending the National Restaurant Association show recently, I solidified some perspectives on social couponing and collective buying schemes in a post here. The buzz from domestic restaurant marketers over how best to leverage collective buying sites such as Groupon, Living Social, Facebook Deals, and the myriad of copycats that have emerged over the past 3 [...]

If you are a sports fan and have a favorite team, today is the day to let the world know. You might gain some cash in the process as well if you play the game here on National Fan Day.
When I was traveling in Latin America a few years ago, someone pointed out the real [...]

The continuing battle over the regulation of interchange has yet to hint at a winner. The battle lines are clearly drawn and each side of the debate between banks and retailers makes a sensible case, until you read the opposing view. For the average consumer, that is exactly the problem.
At first blush, many consumers may [...]

I woke up yesterday with enthusiasm for the day. It was St. Patrick’s day. Whether you have any real “green” in your blood, its a festive day to be sure.
Going though an inbox full of messages, I found an offer from a local coffee shop offering a free coffee with purchase of a breakfast sandwich. [...]

Cartera Commerce, until recently known as Mall Networks, and Vesdia, long ago known as Baby Mint, have announced a merger that will change the supplier side of the merchant funded loyalty landscape.
Or will it?
Like my reported allergy to penicillin, someone told me long ago that there was no such thing as an original idea. I’m [...]

Cartera Commerce, until recently known as Mall Networks, and Vesdia, long ago known as Baby Mint, have announced a merger that will change the supplier side of the merchant funded loyalty landscape.
Or will it?
Like my reported allergy to penicillin, someone told me long ago that there was no such thing as an original idea. I’m [...]

Relationship Banking is making a comeback with the launch of Regions Relationship Rewards this  past summer. The $137 Billion asset bank ranked #3 among 11 banks in the Southeast region of a JD Power survey on customer satisfaction, but was facing some challenges as the survey footnoted their ranking this way; “customer loyalty and perceptions [...]

The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]

I don’t usually include conference reports as posts in Loyalty Truth, but the quality of content shared by key persons in the airline / banking / loyalty industries during the first day of the Mega Event was so strong that I make an exception.
Rupert Duchesne, President Groupe Aeroplan kicked off the day by talking about [...]