filed in Conference, Thought Leadership on Jun.20, 2009
Loyalty 360 held its Loyalty, Reward and Incentive Expo 2009 at the Westin Diplomat in Hollywood, Florida between May 31 – June 2. Over 500 attended the second edition of this conference and the report which follows was published at www.TheWiseMarketer.com on June 16, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you [...]
filed in Conference on Apr.04, 2009
The hazards of business travel aside, it’s good to see and be seen. You can find Bill Hanifin at one of several events in the next few weeks. If you are attending either Card Forum or the Loyalty Expo, I hope you will say hello. Here’s where I can be found in the near future:
April [...]
filed in Millennial Marketing, Thought Leadership on Nov.23, 2008
I recently made a presentation at the Loyalty Expo in Orlando, Florida about Marketing to Millennials. Even though I was working from a research base that covered the past 12 months, I was unsure if my observations would gain traction with the audience.
You know the drill, everyone knows everything these days and original thoughts are [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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