The Loyalty Guide III is here!

The publishers of The Wise Marketer, one of the most widely read sites dedicated to the loyalty and relationship marketing industry, will release the Loyalty Guide III at the end of March 2008.

The guide is self described as “The ultimate research report on customer loyalty theory, principles, methods, strategies, best practice and case studies”. I have to agree that it is indeed an excellent resource and serves a purpose to educate those new to the business as well as those who are in knee-deep and are seeking to stay informed on innovative tactics and best practices.

I am honored to have been asked to contribute to the section entitled “What the Loyalty Experts Think” in this year’s edition. Have a look for yourself. You can order your own copy of the Guide by Clicking Here. >>> Bill Hanifin