filed in Banking & Cards, Loyalty Futures, Rewards, Thought Leadership on Sep.27, 2011
I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucker for the points. I earn one for every dollar I spend and a whopping 3 points for every dollar [...]
filed in Commentary, Loyalty Futures on Apr.20, 2011
The Loyalty Research Report released by ACI Worldwide has received tremendous coverage, most of it making loyalty marketers feel like pulling up their hip waders and tugging down on their helmet. In the words of my old boss at North Carolina National Bank Hugh McColl, it’s time to “hunker down”.
The survey was conducted by Wakefield [...]
filed in Banking & Cards, Thought Leadership, Total Relationship Banking on Mar.14, 2011
Navigating the business landscape requires more discernment and wisdom than ever. It seems to be the season of negotiation, and lobbyists from both sides of a case seem willing to take huge gambles for a chance to win big.
When the National Football League’s collective bargaining agreement expired on March 11, the locked-out players responded swiftly, [...]
filed in Case Study, Communications, Customer Experience, Recognition Benefits on Mar.05, 2008
Loyalty Marketers are regularly challenged to differentiate their value propositions and are continually vexed in attempts to build community among like-minded users of their product or service. In the midst of chasing increasing levels of sophistication to reach targeted consumer groups, I have to pause and celebrate simplicity.
The Greater Fort Lauderdale Road Runners Club has [...]
filed in Communications on Feb.26, 2008
The best and brightest marketing strategists routinely encourage their clients to communicate clearly with customers. The marching orders are to “keep the message simple, clear, and compelling”.
This key message is perfectly valid. The irony is that this instruction is packaged in PowerPoint presentations flowing over with mind numbing marketing slang and acronyms. The compulsion by [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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