In a previous post, I mentioned several areas of innovation that will impact Loyalty Marketing in 2012. There is never room to offer a truly comprehensive list and not everything cited will necessarily become the equivalent of a marketer’s lottery ticket. Realizing the abundance of new product...
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I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, generate a few laughs, but leave me with nothing to take back to the office. Seth Godin was not one of...
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Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wr...
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2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage the financial liability associated with unredeemed points and miles. Purchase behaviors exhibited by t...
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Whether transferring funds to a close friend or family member or remitting payment on a business invoice, we’ve all got to deal with the issues of money transfer. Payments are central to our lives and how we pay has cost implications for both the merchants we patronize and our own personal bud...
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Loyalty marketing is about much more than “marketing”. The essence of influencing consumer behavior has its nexus at the intersection of marketing, payments and technology. If Hanifin Loyalty had a business address that was indicative of focus rather than where we receive our mail, it wo...
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The loyalty marketing landscape is changing – quickly and dramatically. Social Loyalty is a new concept to be understood and embraced. Millennial marketing is a focus of Social Loyalty and I occasionally see posts about whether Generation Y (Millennials) can or will give their loyalty over a s...
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“You are receiving this message because you sent me an email on either a Saturday or Sunday. Between Monday – Friday, we deliver good value to clients and generally outperform anyone we compete with. We also place high priority on our faith and our family and treasure 8 hours of sleep on...
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Change is exciting for some, frightening for others. Today, one of the biggest global brands in the Loyalty Marketing business changed its name. Groupe Aeroplan has become Aimia. I can’t imagine what it takes to plan such a change, as the stakes are high and the implications, while seemingly s...
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I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucker for the points. I earn one for every dollar I spend and a whopping 3 points for every dollar spent...
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