Entries Tagged ‘loyalty program’:
filed in Communications, Retail on Nov.29, 2011
I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go.
Maybe it’s nostalgia, but every once in a while I like to walk [...]
Tags: Barnes & Noble, Borders, Borders Rewards, Customer Engagement, loyalty program
filed in Coalition Loyalty, Loyalty Futures, Social Giving on Oct.25, 2011
If you aren’t convinced of the depths of our individuality as human beings, then stop texting at the next red light and have a look at the bumper stickers on the cars ahead of you.
I did just that, though I might have looked while texting, and saw three different calls to action to cure a [...]
Tags: Corporate Social Responsibility, Currency Exchange, Currency of Giving, custmoer engagement, Gerrit McGowan, KULA Causes, loyalty program, point liability management, rewards program
filed in Brand, Loyalty Futures, Retail on Sep.16, 2011
Disappointing economic results were reported this week, with retail sales stagnating in August due to less than robust job growth and consumer confidence that continues to waiver. The U.S. Census Bureau reported that median income figures, adjusted for inflation, have declined 2.3% since 2009.
In related news, a report from the Conference Board on World Income [...]
Tags: Conference Board, Customer Strategy, loyalty program, Walmart, World Income Inequality
filed in Banking & Cards, Rewards on Aug.22, 2011
We live in a world that tolerates, if not celebrates, grandiose celebration. Just read the last few press releases to hit your inbox and you’ll encounter a slew of exaggerated adjectives and hyperbole. “World’s best”, “Global Leader”, “robust and scalable” are just a few examples.
So when I saw the advertisement from [...]
Tags: cash back rewards, Discover Card, loyalty program, reward program
filed in Consumer 2.0, Loyalty Futures, Retail on Jul.07, 2011
Saucony is a mid-sized running shoe company that’s battling for customers with athletic gear giants like Nike, Reebok and Adidas. So how do they compete? By making an emotional connection with first-time buyers, and then introducing them to an online community that helps turn them into loyal customers.
Now, no one develops a loyal customer base [...]
Tags: find your strong, loyal customer, loyalty program, online community, Saucony
filed in Conference, Retail, Social Loyalty on May.24, 2011
From the Editor: Loyalty Truth values its select group of guest contributors and is proud to share thoughts from this week’s National Restaurant Association (NRA) show from David Slavick. David is a long time colleague, and has worked with several national retail brands to develop complex marketing and 1:1 customer initiatives over recent years.
Attending the [...]
Tags: collective buying sites, David Slavick, deal of the day, Facebook Deals, Groupon, Living Social, loyalty program, National Restaurant Association, NRA, Scoutmob, The WiseMarketer
filed in Retail, Thought Leadership on May.17, 2011
For every Yin, there’s a Yang, and most brands seek out a proper balance of their Loyalty Marketing efforts to engage, retain, and deepen relationships with their customers.
Reading the Spin Within the other day, I learned that Macy’s is not yet satisfied with its Loyalty pilot to roll it out across the retail chain.
As reported, [...]
Tags: Customer Experience, Customer Satisfaction, Dicks Sporting Goods, DSW Rewards, Loyalty Marketing, loyalty program, Macy's
filed in Case Study, Customer Experience, Hotel on May.11, 2011
A couple of years ago, I wrote a post about Atlantic City and its prolonged losing streak—and I’m sorry to report, things aren’t looking a whole lot better today. After a rocky 2009, revenues in AC fell again in 2010 by nearly 10%. And forecasters say 2011 could be even worse.
In an attempt to rejuvenate [...]
Tags: Borgata, Customer Experience, loyalty program, Players Club, Trump Casinos, Trump Marina, Trump One Loyalty Card
filed in Case Study, Customer Experience, Social Loyalty on May.05, 2011
Technology Enables, but Imagination Wins
Tasti D-Lite not only rolled up its sleeves to take advantage of open API’s from Twitter, Foursquare & Facebook to integrate them with its point-of-sale system – it used its imagination to make an otherwise familiar loyalty program structure become the first and most widely executed example of “Social Loyalty” in [...]
Tags: loyalty program, Restaurant loyalty program, rewards program, SNAP, Social Loyalty, Tasti D-Lite, Tasti Rewards
filed in Brand, Social Loyalty on May.02, 2011
Watching the Miami Heat and Boston Celtics kickoff their playoff series this weekend, I saw the latest in gratuitous advertising from a beer company, in this case Miller Light.
I’m not sure if I should be complemented or insulted that I’m among the demographic targeted by the ads. Consistent with past campaigns, Miller clearly trades on [...]
Tags: Customer Engagement, Facebook, loyalty program, Miller Light, Social Loyalty, Tastepoints