Atlantic City, the famed gambling Mecca about an hour down the coast from me, is on a nasty losing streak. A recent story in the NY Times quoted a top gambling executive as saying “the city is in a death spiral.” Few disagreed.
It seems that after a rough couple of years, 2009 is looking even [...]

“While not every business needs a Loyalty Program, every business does need a well planned and executed Customer Strategy.” This is one of the loyalty mantras that I share on Hanifin Loyalty and the statement represents a guiding light on the path to innovation in the next wave of Loyalty Marketing.
For some businesses, building a [...]

In the beginning, there were punchcards. Since then, man has created magnetic stripe and bar code cards, smart cards, java rings, and RFID cards. Technology has evolved greatly over the past 25 years, and loyalty sponsors and providers are still seeking the silver bullet of delivery devices.
While we’re busy debating which technology will win out, I [...]

Whether you love technology or struggle to keep up with it, you have to admire how new developments push our limits. The limits I’m talking about are our imagination, our time, and our comfort zone.
Last year’s debate over the use of RFID (Radio Frequency Identification) is quickly giving way to a new battle front, “Neuromarketing“. [...]

What’s Your Plan?
Contributed by Mike Capizzi
Economic tidal waves cause disruptive things to happen along the loyalty marketing shoreline.  Whether tsunami or riptide in magnitude, the resulting on-shore event carries the potential to drown the beachcomber or create a sea-side hero.
Which will you become?
The current economic environment has many loyalty marketers scratching their sun-burned foreheads.  Large [...]

When I sat down to write about managing the financial liability generated by customer loyalty programs, I naively thought it was suitable for a post to Loyalty Truth. In terms of subject matter, it is right on target, but in terms of complexity, program liability is not something you can adequately discuss in a few [...]

Editor’s Note: Jim Kuschill is a leading marketing technology advisor combining 15 years of loyalty experience with 15 years of technology experience. He consults, writes, and speaks on the implications of strategy on technology and vice-versa, with an emphasis on loyalty marketing systems.
If you need to understand why your marketing [...]

On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th quarter earnings call for the investment community. I give them credit as they displayed courage, confidence, or both in having the call on April Fools day! Transcript of the call can be found by visiting the Seeking Alpha web site.
Acknowledging [...]

I’ve been tracking the use of email by loyalty program sponsors for the past year as part of a broader study which I plan to release by September 2008. An early look into how the airlines use email to communicate with their frequent flyers was published earlier this year in the Breaking News section of [...]

“While not every business needs a loyalty or rewards program, every business does need a thoughtfully created and well executed Customer Strategy.” This snippet of dogma clipped from the Hanifin Loyalty LLC site is backed up by many examples in the marketplace. It emphasizes the importance of forming marketing strategy with your customer’s best interests [...]