filed in Analytics, Measurement & Metrics, Thought Leadership on May.22, 2009
For every person who chirps that Loyalty programs don’t work, I respond by pointing out the unrealized opportunities with existing programs in the market.
Recent COLLOQUY research reported that American households belonged to an average of 14 loyalty marketing programs but were active in only 43%. Think about the implications of this simple metric.
If the average [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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