There has been a LinkedIn discussion ongoing for several weeks that, if you care about customer marketing, causes you to stretch your mind a bit.
The question? “Can you use ONE WORD to describe the biggest challenge for Loyalty professionals?”
I read the litany of responses and found it worth documenting what keeps loyalty and database marketing [...]

EMV cards have been in the spotlight this year, with JP Morgan Chase, U.S. Bank, and Wells Fargo making announcements of portfolio migration from magnetic stripe cards to plastic that carries both mag stripe and a “chip”.
Market leading loyalty researchers, Colloquy, featured chip cards in the U.S. in their most recent issue, interviewing Randy Vanderhoof, [...]

Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program.
Because all customers are not the same, we normally create a customer profile based on spending patterns and objectives and project the earning velocity for those segments. As [...]

The practice of Loyalty Accounting has become increasingly important as programs have matured and the value of deferred financial liability on corporate balance sheets has grown.
The key offset to the balance sheet liability is breakage. It is the word used to describe the value of the accumulated points that go by the wayside and is [...]

Today was a groundbreaking day for brands that sponsor loyalty and rewards programs.
I woke up this morning and scanned my email. My local coffee shop sent me a free coffee coupon by email and, upon ordering in the store, was able to flash my Android smartphone to the server and cash in my coupon.
Later that [...]

Every day I play on the seesaw.
It seems like I have one call with a person who expresses doubt about the efficacy of traditionally structured loyalty programs, and then turn around and inadvertently encounter a new program to add to my growing list that I have catalogued and reviewed.
Every seesaw has a balance point.
In this [...]

Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer 2.0.
With many merchandise offerings lacking imagination as well as value, and airline miles tough to redeem given capacity restraints on available reward [...]

I’m sensing a tipping point in how customers relate to loyalty program rewards, and my thinking goes like this: when customers choose which company to do business with, rewards just don’t matter like they used to.
My take is that the classic loyalty reward scheme—earning points toward “hard” rewards for repeatedly doing business with a company—has [...]

What do chocolate, red wine, credit cards and the internet have in common?
Each offers benefits or represents risks for human beings. And, if you read the results of consumer research on a regular basis, you’ll find that each fills the role of hero and villain depending on which survey results you read.
If you follow nutritional [...]

What do chocolate, red wine, credit cards and the internet have in common?
Each offers benefits or represents risks for human beings. And, if you read the results of consumer research on a regular basis, you’ll find that each fills the role of hero and villain depending on which survey results you read.
If you follow nutritional [...]