filed in Contributing Authors, Jim Kuschill, Marketing Technology, Operations on Jul.29, 2009
Editor’s note: The build versus buy decision is visited often by loyalty program sponsors. Jim Kuschill is the architect of one of the original – and still market leading – platforms in the industry. This is the Second in a several part series about loyalty software and it will be sure [...]
filed in Contributing Authors, Jim Kuschill, Marketing Technology, Operations on Jul.10, 2009
Editor’s note: The build versus buy decision is visited often by loyalty program sponsors. Formal market studies by COLLOQUY and others have arrived at the conclusion that “internal IT” might be the market share leader among loyalty software providers. Jim Kuschill is the architect of one of the original – and still market leading – [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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