Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff.
Chris wrote about his [...]

Sometimes you work really hard for a small break. Other times serendipity shows its face and good things fall into your lap.
I’ve been lucky over the past month. First, I had the opportunity to interview Rob Markey, co-author with Fred Reichheld of The Ultimate Question 2.0, an update of the first version of the book [...]

Mark Cavendish is the fastest person in the world on two wheels. At the moment, the professional cyclist, riding for HTC Highroad, holds the lead in the sprinter’s competition in the Tour de France and is a favorite to hang on to the “green jersey” until the race wraps up next Sunday in Paris.
With all [...]

The folks at RetailWire spark some great conversations – all of which are focused on retail marketing, but only some of which are loyalty marketing specific. I’ve been privileged to contribute to Retail Wire as a member of their Brain Trust, a name which still earns me some loving chiding around the family dinner table.
Last [...]

I just saw a preview of the new Morgan Spurlock movie Pom Wonderful® Presents: The Greatest Movie Ever Sold. Spurlock is the raconteur behind the funny but frightening documentary Super Size Me, in which the protagonist ate nothing but McDonald’s food for a month—which caused him to become fat and physically ill.
This time out [...]

It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad Age article titled “How Pepsi Blinked, Fell Behind Diet Coke”, it was hinted that Pepsi had put [...]

Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how “gamification” can be incorporated into customer strategies to increase engagement and build enduring brand loyalty.
I have great respect [...]

When I first saw a QR code, I shrugged my shoulders and thought “one more piece of technology looking for a solution”.
I’m not cynical … I’ve just lived through years of expectation for smart cards and contactless cards only to see the technologists and vendors more excited about the product than consumers ever were.
Now I [...]

Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer 2.0.
With many merchandise offerings lacking imagination as well as value, and airline miles tough to redeem given capacity restraints on available reward [...]

Editor’s note:
The recently announced merger of Cartera Commerce and Vesdia has sparked lots of conversation in the loyalty marketing business and there is more speculation than consensus at this point in time.
Loyalty Truth shared early thoughts here and we are more than pleased to be able to share insight from Michael F. Hemsey President [...]