A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point. The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to t...
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While I have been robotically checking in all over the place for the past year or so, I’ve asked myself about the game mechanics at Foursquare and why there are 18 locations listed for the Fort Lauderdale airport making it confusing to know just where to check in. In short, when things get con...
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These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty. The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality...
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I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I have no immediate plans to fly on the airline. Nor do I really need another frequent flyer card, as I’ve got miles banked in three or four programs now. The reason I joined the club is I just finished reading Busine...
Read More →Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009. Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time...
Read More →The consummation of loyalty love is found in the passion of redemption. Too bad that I have heard from far too many people that as hard as they try, they can’t reach this pinnacle of loyalty emotion. “I’ve got a bazillion points and just can’t seem to redeem them” goes the self pitying ref...
Read More →BP Visa Rewards Card Seeing the low-fuel light illuminate on the dashboard signals different reactions to the driver based on how well you know your vehicle. Having driven my previous one for over 8 years, I could shrug my shoulders knowing that at least 3 gallons remained. My new ride was a differe...
Read More →Ever since man has been on earth, we’ve been running. In the beginning, our motivation was the need for food, shelter, and survival. By the mid-twentieth century, pursuit of fitness through sweaty activities had become the domain of oddballs. Given the outlaw nature of adult fitness only 50 years ...
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