For every Yin, there’s a Yang, and most brands seek out a proper balance of their Loyalty Marketing efforts to engage, retain, and deepen relationships with their customers.
Reading the Spin Within the other day, I learned that Macy’s is not yet satisfied with its Loyalty pilot to roll it out across the retail chain.
As reported,  [...]

A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point.
The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to the one big question hovering [...]

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.
Macy’s Inc., which sells exclusive labels under each of these celebrities, is testing a new loyalty program in three U.S. markets. The Cincinnati-based department store company is pretty [...]

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.
Macy’s Inc., which sells exclusive labels under each of these celebrities, is testing a new loyalty program in three U.S. markets. The Cincinnati-based department store company is pretty [...]

A picture is worth a thousand words, but since CEO’s don’t generally paint pictures, we have to listen to what they say. One of the best opportunities to listen is when business leaders speak to the investment community. In these venues, one has to assume that the priorities outlined are indicative of the direction the [...]

A picture is worth a thousand words, but since CEO’s don’t generally paint pictures, we have to listen to what they say. One of the best opportunities to listen is when business leaders speak to the investment community. In these venues, one has to assume that the priorities outlined are indicative of the direction the [...]

The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North American Contributing Editor.
Register here for a free subscription to the Wise Marketer
The 21st Annual Card Forum and Expo has recently been held in Florida and, while [...]

The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North American Contributing Editor.
Register here for a free subscription to the Wise Marketer
The 21st Annual Card Forum and Expo has recently been held in Florida and, while [...]