filed in Loyalty Models, Thought Leadership on Jun.11, 2009
If you want to find the perfect boat, you’ve got to know what you want and make some tough decisions. The same holds true for setting the course of your Loyalty strategy.
Living in proximity to water, there are many excuses to buy a boat and, with two of the biggest boats shows in the world [...]
filed in Customer Experience, Loyalty Asterisk™, Online, Retail on Sep.21, 2008
Some days things just come together. I woke up remembering that it was my Mom’s birthday this week and received a serendipitous email from 1-800-Flowers offering me a special deal.
My eye was instantly drawn to “Free shipping and No Service Charges” as I clicked through to order some roses. After spending time looking for the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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