Marketing to Millennials: 6 Steps to Engagement
filed in Communications, Loyalty Asterisk™, Millennial Marketing, Social Media, Thought Leadership on Mar.18, 2009
History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched for trends that, in the end, never make it to prime-time.
Marketing to Generation [...]







