A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]

A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]

Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]

Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]

In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]

In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]