filed in Customer Experience, Loyalty Asterisk™, Loyalty Futures on Oct.22, 2010
Some people are always pushing the envelope.
Don Peppers is one of those people.
Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one of the most compelling calls to action for brands wishing to build customer loyalty and improve customer satisfaction.
Peppers talked about building customer [...]
filed in Customer Experience, Loyalty Asterisk™, Loyalty Futures on Oct.22, 2010
Some people are always pushing the envelope.
Don Peppers is one of those people.
Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one of the most compelling calls to action for brands wishing to build customer loyalty and improve customer satisfaction.
Peppers talked about building customer [...]
filed in Coalition Loyalty, Social Media, Thought Leadership on Apr.09, 2010
Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing over 15 years ago. The brilliant marketing innovation is intended to “illustrate the importance of treating different customers differently. (from their website).
From a practitioners viewpoint, 1 to 1 has also been difficult to execute while attaining measurable ROI. “Mass customization” [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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