filed in Location based marketing, Retail, Social Media on Sep.22, 2010
A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point.
The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to the one big question hovering [...]
filed in Brand, Retail on Dec.10, 2009
When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A?
Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty that the “second largest chicken restaurant chain in the US” has the most passionate fan base in [...]
filed in Brand, Retail on Dec.10, 2009
When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A?
Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty that the “second largest chicken restaurant chain in the US” has the most passionate fan base in [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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