filed in Loyalty Asterisk™, Thought Leadership on Feb.25, 2009
Reading through the Twitter stream today, I saw this tweet from @davesnyder “There are lots of companies and consultants who are willing to lie and manipulate clients just to make an extra buck”. I thought to myself that the number fitting that description should be quite small, but responded immediately to say that this perceived [...]
filed in Banking & Cards, Millennial Marketing, Thought Leadership on Apr.06, 2008
There are some things that people just can’t live without these days. The mobile phone tops the list and, depending on your age and demographic, is closely followed by the Blackberry, iPod, Instant Messaging service, or Xbox 360.
Fortunately for bankers, the 7.16 square inches of plastic known as a credit or debit card is high [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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