Cost Per Point: The Central Metric for Loyalty Programs?
filed in Contributing Authors, Jim Kuschill, Measurement & Metrics, Thought Leadership on May.18, 2009
Editor’s Note: Jim Kuschill is a leading marketing technology advisor combining 15 years of loyalty experience with 15 years of technology experience. He consults, writes, and speaks on the implications of strategy on technology and vice-versa, with an emphasis on loyalty marketing systems.
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