filed in Case Study, Customer Experience, Retail on Mar.20, 2008
I hate to see things go to waste.
Standing in line at the local donut shop (I think it was the one that “runs” America) the person in front of me dropped a handful of change on the floor. In acknowledgement of the coins clanging on ceramic tile, she grimaced and her feigned indecision turned to [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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