filed in Banking & Cards, Thought Leadership on Nov.09, 2009
I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money.
Sometimes when I talk with stakeholders responsible for loyalty program operations, I get the feeling that the question draining their complexion is not far from that mark. “Who [...]
filed in Banking & Cards, Case Study, Loyalty Models on Jun.23, 2009
One of the challenges in the Loyalty Marketing business is that few organizations share tangible results.
I still am occasionally asked the question “Does Loyalty Work?” and wish I could point to more specific evidence in public forum as an answer. Telling people that you are restricted from disclosure due to confidentiality agreements meets ethical standards, [...]
filed in Banking & Cards, Millennial Marketing, Thought Leadership on Apr.06, 2008
There are some things that people just can’t live without these days. The mobile phone tops the list and, depending on your age and demographic, is closely followed by the Blackberry, iPod, Instant Messaging service, or Xbox 360.
Fortunately for bankers, the 7.16 square inches of plastic known as a credit or debit card is high [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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