Miami Heat | Loyalty Truth Blog

Entries Tagged ‘Miami Heat’:

Miami Heat steps up its Twitter game

filed in Communications, Customer Experience, Millennial Marketing, Social Media on Apr.01, 2009

I’ve always taken issue with people who raise concerns without solutions or criticize without offering suggestions to make things better.
The driving force behind Loyalty Truth is to scour the market for innovative marketing strategies which open doors for more effective customer-centric marketing, so when I called out the NBA’s Miami Heat for their disappointing use [...]

Tags: FriendFeed, Miami Heat, Millennial Marketing, NBA, Social Media, twitter

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Miami Heat shoots an Airball on Twitter

filed in Airline, Brand, Communications, Social Media on Mar.12, 2009

The “conversation” about Social Media is in full swing. In addition to all of the online buzz, I ran across articles on how business is using Twitter in the New York Times, Wall Street Journal, and my local paper, the Fort Lauderdale Sun Sentinel just this week.
The article in the Sun Sentinel highlighted how professional [...]

Tags: Miami Dolphins, Miami Heat, Social Media, Sun Sentinel, twitter

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About The Loyalty Truth Blog

Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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