Entries Tagged ‘Mike Capizzi’:

Loyalty Truth Evolves: 3 New Series Launched

filed in Contributing Authors, Loyalty 201, Loyalty Asterisk™, Loyalty Futures, Loyalty in Any Language, Thought Leadership on Aug.07, 2009

After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency.
Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to guest contributors Tom Rapsas, Jim Kuschill, Brian Kryzanski, and Mike Capizzi. They have each written about aspects [...]

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What’s Your Plan?

filed in Loyalty Models, Measurement & Metrics, Thought Leadership on Jun.22, 2009

What’s Your Plan?
Contributed by Mike Capizzi
Economic tidal waves cause disruptive things to happen along the loyalty marketing shoreline.  Whether tsunami or riptide in magnitude, the resulting on-shore event carries the potential to drown the beachcomber or create a sea-side hero.
Which will you become?
The current economic environment has many loyalty marketers scratching their sun-burned foreheads.  Large [...]

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Back to Basics

filed in Loyalty Models, Measurement & Metrics, Thought Leadership on May.26, 2009

Editor’s Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice which focuses on best customer marketing. Often called the “Loyalty Evangelist” by his industry peers, he has written, spoken, advised and educated on the topic of loyalty marketing programs around the world for more than a decade. We hope [...]

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