filed in Millennial Marketing, Thought Leadership on Nov.23, 2008
I recently made a presentation at the Loyalty Expo in Orlando, Florida about Marketing to Millennials. Even though I was working from a research base that covered the past 12 months, I was unsure if my observations would gain traction with the audience.
You know the drill, everyone knows everything these days and original thoughts are [...]
filed in Customer Experience, Payment Technology on Nov.10, 2008
Al Gore may have “invented” the internet, but it wasn’t until the 2008 Presidential campaign that both Republicans and Democrats decided to logon in earnest.
In a previous post, I covered John McCain’s “Spread the Word” incentive program, designed to award points to volunteers for a variety of activities. Barack Obama isn’t giving away points or [...]
filed in Customer Experience, Loyalty Asterisk™, Retail on Oct.04, 2008
Watching the Vice Presidential debates, there was a lot of talk from both sides about bolstering the hopes and fortunes of the middle class. This struck a chord as I reflected on my shopping experiences that same day and realized that retail marketers rely on several promotional tactics that, in our opinion, aren’t truly designed [...]
filed in Customer Experience, Customer Satisfaction on Oct.03, 2008
How often have you seen trophies, plaques, and crystal featured in advertising as evidence that a product or service has received the “highest ranking” by the survey company? If you are channel or web surfing your haste might benefit the advertiser. Associating the award with the brand triggers a quick mental linkage between the two [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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