filed in Banking & Cards, Thought Leadership on Jul.27, 2008
A thought provoking email hit my inbox the other day. Written by David Baker, Vice President of email solutions at Avenue A/Razorfish, the title “What is Loyalty Marketing Today?” caught my eye. You can read the post at http://blogs.mediapost.com/email_insider/?p=672 and it might be worth a visit to David’s blog.
The premise was similar to a question [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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