Editor’s note: I was fortunate to moderate a panel at  Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen Founder & CEO Edhance,  Atle Skalleberg VP Marketing [...]

The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and concerns relating to your brand.
Don Peppers and Martha Rogers coined the [...]

I’ve always taken issue with people who raise concerns without solutions or criticize without offering suggestions to make things better.
The driving force behind Loyalty Truth is to scour the market for innovative marketing strategies which open doors for more effective customer-centric marketing, so when I called out the NBA’s Miami Heat for their disappointing use [...]

History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched for trends that, in the end, never make it to prime-time.
Marketing to Generation [...]

Of the many investments that a business can make, one of the most precarious is its corporate brand. Investment in brands run into the millions of dollars and, on the heels of the Ad-Fest known as the “undercard” of Super Bowl Sunday, the extent to which companies will spend to have their message heard is [...]

Boomers are often guilty of criticizing members of Generation Y for spending all of their time in front of their PC’s playing online games or watching videos on YouTube. If these are the addictions of Gen Y, then sports on TV must be the Boomers’ equivalent. The television and cable networks have crafted a schedule [...]

“I swear to tell the Truth, the whole Truth, and nothing but the Truth” …. Common Courtroom Oath
This blog will always report on Customer Centric, Loyalty, and Millennial Marketing with an independent and unbiased point of view. I approach my consulting assignments with clients in the same way….the best solution is that which comes from [...]

If we were playing a word association game, tossing out “Loyalty” to the crowd would elicit responses “Points” or “Miles”. In a similar way, ask what business problem Loyalty is designed to solve and most people would respond “attrition” or “retention”.
Obviously, historical perspective on Loyalty Marketing programs equates the strategy to a Hammer, a [...]

The economic power of Generation Y has registered on the radar of several major banks around the US.
Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However,  well conceived plans disconnect from results when the willingness to execute is lacking. For the most part, I [...]

An opportunity in Millennial Marketing
The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive influence, Millennials report [...]