Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are significant.
The “Like” has become the “identifying word of an entire generation” and big brands are shifting their attitudes and budgets from traditional media to [...]

2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage the financial liability associated with unredeemed points and miles.
Purchase behaviors exhibited by the Millennial generation were being adopted by [...]

The loyalty marketing landscape is changing – quickly and dramatically. Social Loyalty is a new concept to be understood and embraced.
Millennial marketing is a focus of Social Loyalty and I occasionally see posts about whether Generation Y (Millennials) can or will give their loyalty over a sustainable time period to any brand. Based on our [...]

At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in [...]

I’ve been studying the Millennials for the past 5 years to see what makes them tick. My selfish motive is to better understand the Millennials in my own family, but apart from that, I am fascinated with how their perspective on and love for technology will change the way marketers construct loyalty marketing value propositions.
At [...]

Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how “gamification” can be incorporated into customer strategies to increase engagement and build enduring brand loyalty.
I have great respect [...]

There are two forms of brilliance in business – one displayed by people who invent things we haven’t thought about before (Facebook, Twitter, Foursquare) and those that find a way to incorporate these new communications channels into mainstream business to generate revenue.
In many aspects of social media, we are waiting for the dots to be [...]

Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As change marches on, what other familiar aspects of our lives will join the milk-man in a mythical global retirement home?
Keep an eye on traditional [...]

I’m honored to have made strong alliances with respected people in my industry. Though I wouldn’t turn down sensible sponsorship, each of the icons on the right hand panel of the Loyalty Truth are there through mutual agreement, not due to an advertising deal.
Once in a while, one of my strategic partners gives me time [...]

I’m honored to have made strong alliances with respected people in my industry. Though I wouldn’t turn down sensible sponsorship, each of the icons on the right hand panel of the Loyalty Truth are there through mutual agreement, not due to an advertising deal.
Once in a while, one of my strategic partners gives me time [...]