History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched ...
Read More →Of the many investments that a business can make, one of the most precarious is its corporate brand. Investment in brands run into the millions of dollars and, on the heels of the Ad-Fest known as the “undercard” of Super Bowl Sunday, the extent to which companies will spend to have thei...
Read More →Boomers are often guilty of criticizing members of Generation Y for spending all of their time in front of their PC’s playing online games or watching videos on YouTube. If these are the addictions of Gen Y, then sports on TV must be the Boomers’ equivalent. The television and cable netw...
Read More →“I swear to tell the Truth, the whole Truth, and nothing but the Truth” …. Common Courtroom Oath This blog will always report on Customer Centric, Loyalty, and Millennial Marketing with an independent and unbiased point of view. I approach my consulting assignments with clients in ...
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If we were playing a word association game, tossing out “Loyalty” to the crowd would elicit responses “Points” or “Miles”. In a similar way, ask what business problem Loyalty is designed to solve and most people would respond “attrition” or “rete...
Read More →The economic power of Generation Y has registered on the radar of several major banks around the US. Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However, well conceived plans disconnect from results when the willin...
Read More →An opportunity in Millennial Marketing The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive in...
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In my previous post I referenced the courage to step up to the starting line to uncover the secrets of Millennial Marketing. In marketing speak this means test, evaluate, adjust and test again. Patience pays, and a willingness to fail a few times will surely pay off by learning how to reach the cove...
Read More →I recently made a presentation at the Loyalty Expo in Orlando, Florida about Marketing to Millennials. Even though I was working from a research base that covered the past 12 months, I was unsure if my observations would gain traction with the audience. You know the drill, everyone knows everything ...
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