Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around the stateside launch of the European Ford Fiesta model. It seems that Ford has signed up 100 “agent...
Read More →If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opp...
Read More →The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and con...
Read More →The population group born between 1977 and 1996 known as Generation Y or “Millennials” is roughly 80 Million strong and represents almost 25% of the US population. Nearly equal in size to the Boomers, the segment is 50% larger than Generation X and is the most ethnically and racially div...
Read More →The creators of television and cable reality shows could be sued for practicing deceptive bait and switch tactics. The genre which includes The Apprentice, The Girls Next Door, Miami Ink, and The Hills are touted to chronicle people interacting in real-life situations. I’m sorry but what is po...
Read More →Of the many investments that a business can make, one of the most precarious is its corporate brand. Investment in brands run into the millions of dollars and, on the heels of the Ad-Fest known as the “undercard” of Super Bowl Sunday, the extent to which companies will spend to have thei...
Read More →Boomers are often guilty of criticizing members of Generation Y for spending all of their time in front of their PC’s playing online games or watching videos on YouTube. If these are the addictions of Gen Y, then sports on TV must be the Boomers’ equivalent. The television and cable netw...
Read More →“I swear to tell the Truth, the whole Truth, and nothing but the Truth” …. Common Courtroom Oath This blog will always report on Customer Centric, Loyalty, and Millennial Marketing with an independent and unbiased point of view. I approach my consulting assignments with clients in ...
Read More →The economic power of Generation Y has registered on the radar of several major banks around the US. Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However, well conceived plans disconnect from results when the willin...
Read More →An opportunity in Millennial Marketing The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive in...
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