My Space | Loyalty Truth Blog

Entries Tagged ‘My Space’:

Is there a Loyalty Marketing Generation Gap?

filed in Brand, Communications, Conference, Social Media, Thought Leadership on Apr.25, 2009

The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and concerns relating to your brand.
Don Peppers and Martha Rogers coined the [...]

Tags: Air Miles, Colloquy, Facebook, Generation Y, Kindle, Loyalty Marketing, Millennial Marketing, Millennials, My Space, Social Media, twitter

Finding a cure for Digital Myopia

filed in Customer Experience, Thought Leadership on Jun.08, 2008

Being a player in our new digital age is akin to being the catcher in a knife throwing act at the county fair. It’s exciting, and cool that you can keep up the pace, but will the end game work out in your favor?
Both games are fast paced and just a little dangerous. The pace [...]

Tags: Business Week, Facebook, Friendster, Marc Andreessen, My Space, Ning, social networking, twitter, YouTube

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About The Loyalty Truth Blog

Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed

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