filed in Brand, Social Media on Jun.11, 2010
The Return of the Hoodoo Gurus
I’ve been a fan of the Australian rock band the Hoodoo Gurus since the 1980’s, when they were college radio favorites with hits like Bittersweet, Come Anytime and What’s My Scene. The group’s sound has been described as everything from power pop to garage punk to surf rock, and has [...]
filed in Communications, Conference, Word of Mouth on May.28, 2009
The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach. The conference report which follows was originally published at www.TheWiseMarketer.com on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you are interested in the latest news on Loyalty and Relationship marketing, I strongly encourage you [...]
filed in Communications, Millennial Marketing, Social Media, Thought Leadership on May.08, 2009
If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opportunity to point out hypocrisy in their adult family members, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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