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Mystery Millennial

  • Imogene + Willie – Developing a Culture of Loyalty

    Oct 18, 2012 No Comments

    While visiting family in Nashville I had the opportunity to stop by a shop I have been interested in ever since my sister sent me a video clip from the shop’s website. Imogene + Willie have a truly unique and glamorously independent spirit that drives its own kind of loyalty. It’s one of tho...

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  • Toys R Us Wins Over Our Mystery Millennial

    Nov 09, 2011 No Comments

    At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in that propo...

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  • Our Mystery Millennial Goes Urban Outfitters

    Oct 13, 2011 No Comments

    I’ve been studying the Millennials for the past 5 years to see what makes them tick. My selfish motive is to better understand the Millennials in my own family, but apart from that, I am fascinated with how their perspective on and love for technology will change the way marketers construct loyalt...

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