filed in Thought Leadership, Tom Rapsas on Jan.10, 2011
Announcing a New Loyalty Program with a Single Member: You.
With all the talk of loyalty programs here on Loyalty Truth, I’m proposing a unique new program to kick off the new year. This new loyalty scheme is for a market that’s often under appreciated, overworked and overlooked—you, the loyalty marketing professional.
The fact [...]
filed in Loyalty Asterisk™, Thought Leadership on Oct.26, 2009
Fred Reichheld may have asked the Ultimate Question, but few seem to have “just one answer” to the question.
Napoleon Hill was quoted as saying that ”Lack of loyalty is one of the major causes of failure in every walk of life.”
I tend to agree.
In business and in life, if you show sincere concern for another [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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