filed in Customer Experience, Payment Technology on Nov.10, 2008
Al Gore may have “invented” the internet, but it wasn’t until the 2008 Presidential campaign that both Republicans and Democrats decided to logon in earnest.
In a previous post, I covered John McCain’s “Spread the Word” incentive program, designed to award points to volunteers for a variety of activities. Barack Obama isn’t giving away points or [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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