filed in Communications, Operations, Retail on Jun.17, 2010
When I’m working with any of my business partners in the Customer Strategy Network, whether from the UK or New Zealand, I’m used to being treated as a second class citizen.
There is something about the British-influenced accent and manner of speech that simply makes everything they say sound more intelligent than my best shot. At the [...]
filed in Customer Experience, Loyalty Asterisk™, Retail on Jun.03, 2008
Having a well planned and executed Customer Strategy should be the litmus test for the efficacy of today’s corporate marketing department. Think you can live without it? Then ask yourself why companies are putting more choice in consumer hands each day and striving to gain perspective on customer preferences via blogs and communities.
Whether a Loyalty [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Progressive Insurance Uses The Little L for Loyalty | Loyalty Truth Blog on The Big L & the Little Lvisa webs » SunTrust Bank Credit Card Payment on Frequent Flyer Fountain of Knowledge – Airline Informationvisa webs » WaMu MasterCard on WaMu & The Loyalty Asterisk™Chiropractor in Kent WA | Revver on Defusing Airline Frustration In A Word: CommunicationBrands@Foursquare | 24 Big Brand Campaigns | Michael Reinstein on North Shore Bank Plays Foursquare