Entries Tagged ‘Online retail’:
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
Tags: Brian Frank, communications plan, crowdsourcing, customer acquisition strategy, Customer Loyalty, customer retention, Endurance News, Hammer Nutrition, online acquisition strategy, Online retail, Steve Born, William Misner, Word of Mouth
filed in Case Study, Communications, Contributing Authors, Online, Retail, Tom Rapsas on Jun.02, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nasbar, email marketing, Online retail, Performance Bike, Tom Rapsas
filed in Case Study, Communications, Online, Retail on Jun.01, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nashbar, email marketing, Michael Della Penna, Online retail, Participatory Marketing, Performance Bike
filed in Case Study, Communications, Online, Retail on May.21, 2009
Retailers face an increasingly difficult challenge to be successful. Not only do they have to outwit competitors with clever merchandising, creative store layout, and careful inventory management – they also have to understand how to best communicate their promotional offers to customers.
The last challenge can be perplexing as not all retailers use the same merchandising [...]
Tags: Aiti Solutions, Bike Nashbar, Case Study, Cycling gear, Cycling supplies, Online retail, Performance Bike, SuiteDialog, The PMN
Bill Hanifin on 