filed in Brand, Case Study, Retail on Jan.29, 2010
A celebrity endorsement—for a loyalty program?
The pros and cons of using a celebrity spokesperson in advertising have been long established.
The pros? A celebrity draws attention
The cons? A celebrity draws attention—away from your product or service
What’s more, as we recently saw with golfing legend you-know-who, there’s the potential downside of aligning your company with a celebrity [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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