It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad Age article titled “How Pepsi Blinked, Fell Behind Diet Coke”, it was hinted that Pepsi had put t...
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The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter There’s a sea of change taking place in the way we communicate with customers, and these changes are rewriting the definition of advertising as we know it. In fact, I believe that...
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